Case Study 1:
Maximizing Benefits with Multiple Referrals
Scenario:
- Anuj, a Tracker Guru user, shared his referral code across multiple platforms like WhatsApp, Instagram, and LinkedIn. He referred 15 friends, of whom 10 signed up and made purchases.
Actions Taken:
- Shared referral code creatively (e.g., personalized messages, showcasing product benefits).
Outcome:
- Each of his 10 referred friends got a 20% discount on their first purchase.
- Anuj earned INR 2000 (example figure) in referral points.
- He redeemed INR 1000 for upgrading to a paid plan and withdrew INR 1000 to his bank account.
Case Study 2:
Referral Programme as a Side Income Opportunity
Scenario:
- Ravi, a tech blogger, incorporated his Tracker Guru referral code into his blog about productivity tools. His readers found value in Tracker Guru products, and 25 of them signed up and purchased.
Actions Taken:
- Added the referral code prominently to his blog.
- Highlighted the product features to encourage sign-ups.
Outcome:
- Ravi’s referred users collectively earned him INR 5000 (example figure) in referral points.
- He withdrew the points to his bank account, creating a secondary income stream.